Many home owners believe that once a buyer sees their home, they’ll fall in love with it and immediately make an offer close to the asking price, even if it is excessively high.

In reality, most buyers will make a realistic offer irrespective of the asking price. So the closer your asking price is to the realistic price, the better the chance of selling it faster. Additionally, if your asking price is way too high, it will discourage many potential buyers from even inspecting your home.

If you are selling, don’t be fooled by setting and keeping the asking price high. Marketing time is valuable and if your property lingers around too long, it becomes “stale”. If your home spends too long in the wrong price range, it’s missing out on valuable time in the right price range where the buyers really are. These potential buyers may have then already bought other properties.

If your home is correctly priced it will make buyers feel they need to snap it up before someone else does. If the price is too high, they feel no such sense of urgency.

Just as vendors take the attitude “we can always come down”, buyers will wait until the price drops.

It is often the case that a property that would have achieved $590,000 when first placed on the market will achieve only $550,000 after being on the market three or more months and becoming “stale”. The longer your property stays on the market, the more buyers feel they have negotiating power.

Pricing is an important factor of selling your home and should be carefully considered and constantly assessed throughout the sales process. Anyone can place a high price on their home, but it is the astute seller who actually achieves the highest price.

We will provide you with a detailed Comparative Market Analysis (CMA), showing you properties that have sold recently in your area and properties that are currently for sale. We will discuss different pricing options with you and which ones are the most effective in the current market. We work closely with you in setting a price for your home that you are comfortable with and one that will achieve the best result for you.